One path. Start where you are.
I help leaders be seen clearly, and see their people clearly. Find where that's breaking down, fix it, then keep it working. You only ever decide the next step, and every engagement is scoped in writing before you sign.
Start here
Every engagement begins by finding where you aren't being seen clearly. Take the free Assessment, then the Story Review turns it into a plan.
The Alignment Assessment™
Find where growth is stalling, in three minutes.
For anyone deciding where to begin.
- A few questions about you, your goal, timing and budget
- Nine quick ratings across story, proof and team
- Your own numbers, if you want the math
Story Review
Know exactly what's holding you back, and what to do first.
For every new client. The fee is credited toward your build within 60 days.
- Your Assessment results and a short leader interview
- A review of your website, social channels and online reviews
- One-page diagnosis: what's landing, what's missing and what to build
- 45-minute walkthrough with your first three moves
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Credited toward any build within 60 days.
Build what's missing
One focused engagement, aimed at the gap the Story Review found, and measured against your own numbers at 30 and 90 days.
Clarify the story
One story, told the same way by everyone.
Narrative Strategy. When you aren't being seen for who you really are, by customers or by your own team.
- Discovery interviews and a messaging review
- Core story, positioning and a one-page messaging guide
- Brand voice and leader talking points
- Content system and a 90-day rollout plan
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The Sprint covers the core story and guide; Infrastructure adds the voice, system and rollout.
Show the story
Proof people can see, and a clear place to act.
Communications & Content. When the right people can't see your work, or can't easily take the next step.
- Content Session: a half-day shoot, 6–8 clips or a profile, and 10 photos
- Brand story films, event coverage and family legacy films
- Websites and landing pages, built in your name
- Channel setup with templates, a playbook and training
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Website hosting is billed to you, and you own the site.
Align the team
Leadership leaves the room with one plan, clear owners and dates.
Organizational Alignment. When strategy, people and processes aren't working together. It starts with seeing your people clearly.
- Confidential pre-interviews with key leaders
- A facilitated half- or full-day session
- Written alignment brief: shared story, priorities and gaps
- 30-day follow-up session
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Keep it working
When you want the work handled for you, month after month. Three-month minimum, then month to month.
Content & Channels
Your story in front of people, every week.
For leaders and organizations who want content planned, posted and reported for them.
- Monthly content plan from your core story
- Posting, replies and a monthly report
- Fresh material from your Content Sessions
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Executive Partnership
Your week, follow-ups and projects keep moving.
For leaders who carry a lot and want a trusted operator alongside them.
- Calendar, inbox and priorities, handled in your voice
- Meeting prep, notes and follow-through
- Relationships, projects and events coordinated
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Advisory
A steady advisor as you grow.
For founders and leaders who want story, team and communication kept aligned.
- Two working sessions a month
- Review of key communications before they go out
- Quarterly review with written recommendations
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Leadership. Captured.
A filmed interview series with the leaders building Charlotte. Featured leaders receive a 3–5 minute episode, three social cutdowns and a portrait session. Every episode is funded by a partner.
Series partners
Put your name beside the stories shaping Charlotte.
- Episode Partner: "Presented by" credit on an episode and its cutdowns
- Season Partner: presenting credit across 10 episodes, plus a 60-second partner story
- Host Venue: a "Filmed at" credit for providing the location
Venue partners
Sponsors who can see what their support made possible.
- Sponsor activation coverage at preset rates
- Recap film and three cutdowns within 7–10 business days
- No cost to the venue, and a referral credit on booked work
Good to know.
Why start with a Story Review?
Because the right build depends on the real problem. For $450, credited toward your build, you get an outside diagnosis and a clear plan before you commit to more.
Can I skip it?
Yes. If you already know what you need and want to start within 30 days, book a discovery call. You'll have a written proposal within 2–3 business days.
How does payment work?
Projects begin with a 50% deposit, with the balance due on delivery. Monthly services are billed in advance with a three-month minimum. Your written proposal confirms the exact investment before anything begins.
Who owns the work?
You do. Your finished films, photos, pages and documents are yours to use. J. Laws Productions keeps its methods, templates and frameworks, and shows your work in its portfolio only with your permission.
Who is on set?
Joshua directs every production and leads every interview. A professional director of photography films it, and web and social specialists work to the same standard.
Do you travel, and do you work with nonprofits?
Work in the Charlotte region is included; travel elsewhere in the Carolinas, Atlanta and the DC metro is quoted in your proposal. Nonprofits, ministries and HBCU programs receive 10% off project work.
Start with the right first step.
Take the three-minute Assessment, or book your Story Review now.