Alignment Diagnostic — J. Laws Productions

J. Laws Productions · Strategic Assessment

The Alignment
Diagnostic

This assessment identifies where your business, brand, or organization may be losing clarity, consistency, revenue, or momentum due to misalignment between message, visibility, systems, and follow-through.

28 questions · ~10 minutes Four diagnostic categories Instant scored results

Communication

Digital Presence

Operations

Conversion

Page 1 of 5

Getting started

Tell us about you and your organization

This information helps us contextualize your results and tailor the recommendations to your specific situation.

First name *

Last name *

Email address *

Phone number

Organization / Business name *

Your role / title *

City & state

Which best describes your organization? *

How long has your organization been operating?

Team size (including yourself)

Annual revenue or operating budget * — helps us understand your organization’s current capacity

In one sentence, what is the primary challenge your organization is facing right now?

Section 01

Communication

How clearly and consistently your organization communicates its message — internally with your team, and externally to your audience.

Message Clarity

How well your core message is defined, understood, and consistently delivered.

If someone asked three different members of your team to describe what your organization does and why it matters, they would give the same answer.

1 = Strongly disagree | 5 = Strongly agree

Not at allCompletely true

1 2 3 4 5

Your organization has a written, agreed-upon statement that captures your core message, mission, and positioning.

No — we haven't formalized this We have something informal, but it's not consistently used Yes, it exists but needs updating or clarity Yes — it's clear, documented, and our team uses it Yes — it's the foundation of everything we communicate

When you communicate publicly — in presentations, emails, social media, or conversations — your message feels consistent and on-brand.

1 = Strongly disagree | 5 = Strongly agree

Very inconsistentAlways consistent

1 2 3 4 5

Where does your communication most often break down? (Select all that apply)

Between team members internally Reaching or resonating with our intended audience Between leadership and the rest of the organization Across different platforms and channels Saying the right thing but not following through It doesn't really break down for us

Describe the gap between what you want people to understand about your organization and what they actually understand.

Be honest — this is one of the most valuable questions in the assessment.

Your leadership speaks publicly with a consistent, confident voice that builds trust with your audience.

1 = Not true at all | 5 = Absolutely true

Not trueAbsolutely true

1 2 3 4 5

Section 02

Digital Presence

How effectively your organization shows up online — and whether that presence reflects the real depth of your work and mission.

Visibility & Digital Hospitality

How well your online presence welcomes, informs, and moves people to action.

If a prospective client, donor, or member looked at your online presence today, it accurately reflects the quality and depth of what you actually do.

1 = Strongly disagree | 5 = Strongly agree

Not at allCompletely

1 2 3 4 5

Which digital platforms does your organization actively maintain? (Select all that apply)

Website Instagram Facebook LinkedIn YouTube / Video Email list / Newsletter We don't have active platforms

Your content is published on a consistent schedule that your audience can anticipate.

No consistent schedule — we post when we can Sporadic — we try but consistency is a challenge Somewhat consistent — usually monthly or weekly Consistent — we publish on a regular cadence Very consistent — content is planned and executed systematically

When someone encounters your digital presence for the first time, there is a clear next step — something specific they are invited to do.

1 = No clear next step | 5 = Very clear, compelling call to action

No clear pathVery clear CTA

1 2 3 4 5

What is the biggest gap in your digital presence right now?

We don't have enough content or show up infrequently The content we produce doesn't represent our quality We have presence but no clear strategy connecting it Our different platforms tell different stories We are not sure what it should look like or where to start

Your digital presence actively builds trust with your audience over time — people come back, engage, and feel connected.

1 = Not at all | 5 = Strongly

Not building trustStrongly builds trust

1 2 3 4 5

Section 03

Operations

How well your internal systems, workflows, and structure support the work you're trying to do — and where friction is costing you time, money, and momentum.

Systems & Organizational Clarity

The structures and processes that determine how your organization actually runs day to day.

Your organization has clear, documented processes for how key tasks get done — so work does not depend on any one person's memory or presence.

1 = Strongly disagree | 5 = Strongly agree

Everything is in someone's headFully documented systems

1 2 3 4 5

Which of these operational issues show up in your organization regularly? (Select all that apply)

The same conversations or problems keep coming up Things fall through the cracks — tasks and follow-ups get lost Roles and responsibilities are unclear We use too many tools and platforms that don't talk to each other Everything runs through one person and creates a bottleneck Decisions take too long or get made inconsistently None of these — our operations run smoothly

Your team knows what success looks like on any given week — there are clear priorities and everyone understands their role in achieving them.

1 = Never true | 5 = Always true

NeverAlways

1 2 3 4 5

On a scale of 1–5, how much does operational friction slow your organization down from executing on its actual vision?

It doesn't slow us downIt's our biggest obstacle

1 2 3 4 5

Your leadership team is aligned — you are making decisions from the same values, the same priorities, and the same understanding of where the organization is going.

1 = We are often misaligned | 5 = We are highly aligned

Often misalignedHighly aligned

1 2 3 4 5

Describe the single operational bottleneck that, if removed, would most accelerate your organization's growth or impact.

Section 04

Conversion

How well your organization turns attention, interest, and relationships into revenue, members, donors, clients, or committed community — and where momentum is being lost.

Revenue, Relationships & Follow-Through

The gap between your reach and your results — and what's standing in the way.

Your organization has a clear, repeatable process for how interested prospects, visitors, or leads become paying clients, members, or donors.

No — it's mostly word of mouth and hope We have something informal but it's inconsistent We have a process but it breaks down at certain steps We have a clear process that most people follow We have a systematized, documented conversion process that consistently works

Where do potential clients, members, or donors most often fall off? (Select the most common breakpoint)

They never find us in the first place (visibility problem) They find us but don't understand what we offer or who it's for They express interest but we don't follow up consistently They get to the decision point and go quiet They engage once but don't return or deepen their commitment

When you think about the revenue, members, or donors you could have had in the last 12 months that you didn't capture — how significant was that gap?

Minimal — we convert wellSignificant — real money/people lost

1 2 3 4 5

Your organization actively nurtures relationships with people who are aware of you but not yet committed — through follow-up, content, or direct outreach.

1 = We don't do this | 5 = We do this systematically

We don't do thisSystematic nurture

1 2 3 4 5

Your current pricing or ask structure accurately reflects the value you deliver — and you present it with confidence.

1 = We undercharge and struggle to present price | 5 = Confident, value-aligned pricing

Undercharging / uncertainConfident & value-aligned

1 2 3 4 5

What would it mean for your organization if you closed 30% more of the opportunities already in your pipeline or network?

Overall, how would you rate the alignment between your organization's potential and its current results?

Far below potentialOperating at full potential

1 2 3 4 5

Is there anything else about your organization's situation that you want us to know before we review your results?

How did you hear about J. Laws Productions?

Referral from someone I know Social media Event or networking Online search Other

Alignment changes how organizations move.

Organizations I've worked with have clarified their leadership communication, restructured their digital presence, and built systems that let their teams execute without the founder managing every detail.

The AlignmentDiagnostic

Tell us about you and your organization

Communication

Message Clarity

Digital Presence

Visibility & Digital Hospitality

Operations

Systems & Organizational Clarity

Conversion

Revenue, Relationships & Follow-Through

Alignment changes how organizations move.

Organizations I've worked with have clarified their leadership communication, restructured their digital presence, and built systems that let their teams execute without the founder managing every detail.

The Alignment
Diagnostic